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// Head to head

Apollo vs Clay

Apollo2 – 1Clay

// Verdict

Head-to-head score: Apollo 2 – 1 Clay across 7 criteria. Apollo takes the lead.

Price: Apollo ($49) undercuts Clay ($149).

  • Pick Apollo if entry price is the deciding factor and ecosystem size matters.
  • Pick Clay if cross-platform coverage matters.

// Add a third tool

2 of 3 tools🏆 1 winsApollo logoApollo
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Clay logoClay
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Overview
What it doesAll-in-one sales intelligence platform combining a B2B database with sequencing and enrichment.Data orchestration layer for go-to-market teams, built around multi-source enrichment and AI columns.
CategorySales & Lead GenSales & Lead Gen, Automation
Pricing
ModelFreemiumFreemium
Starting price$49best$149
PlansFree · from $49/moFree · from $149/mo
Ratings
Overall scoreNo reviews yetNo reviews yet
Ease of useNo reviews yetNo reviews yet
Value for moneyNo reviews yetNo reviews yet
Reviews00
Saves00
Product
API——
Platformsweb, ios, androidweb, ios, android, desktopbest
Verified——
LaunchedMar 2025Aug 2026
Key features
  • ▸Prospect search with firmographic and role filters
  • ▸Bulk enrichment of contacts and accounts
  • ▸Automated email sequences with step scheduling
  • ▸AI-assisted email copy generation
  • ▸Sequential multi-provider enrichment
  • ▸Claygent web research for custom data points
  • ▸Formula and AI prompt columns
  • ▸CRM and sequencer integrations
Best for
  • ▸Sourcing outbound leads for a new market segment
  • ▸Filling gaps in CRM contact and company data
  • ▸Automating follow-ups across multi-touch campaigns
  • ▸Raising email match rates beyond a single vendor
  • ▸Scoring accounts on custom buying signals
  • ▸Generating personalized messaging from research

Apollo vs Clay: FAQ

Is Apollo better than Clay?+

Apollo wins 2/7 criteria (price, free plan, score, reviews, API, platforms, popularity). Clay remains preferable when cross-platform coverage matters.

Which is cheaper, Apollo or Clay?+

Apollo: $49 vs $149.

Apollo vs Clay: free plan comparison+

Apollo — free tier (Free · from $49/mo). Clay — free tier (Free · from $149/mo).

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